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Is purple a romance color?

Published in Color Psychology 1 min read

Yes, purple can be a romance color, particularly lighter shades like lilac and violet.

While red is often considered the primary color of romance, evoking passion and intensity, purple offers a different nuance. Pale purples are frequently associated with the blossoming of new romance and the early stages of love. They carry a light-hearted and floral quality that speaks to budding affection and gentle feelings. Darker purples, on the other hand, can be associated with royalty, mystery, or even sadness, and may not be as readily associated with romance. Therefore, the specific shade of purple is crucial in determining its romantic connotation.

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