The color red is often considered highly attractive because it captures attention effectively.
Why Red Attracts Attention
According to research, highly saturated red draws the eye because its long wavelength makes it appear closer to the viewer than other colors (Egusa, 1983).
Key Aspects of Red's Attractiveness:
- Attention-grabbing: Red naturally stands out, making it hard to ignore.
- Visual Proximity: Due to its long wavelength, red creates a sense of nearness.
- Saturation Matters: The more intense the red, the greater its power to attract.
