askvity

What Colour Increases Testosterone?

Published in Colour Psychology 2 mins read

Based on recent research, the colour red has been associated with higher testosterone levels in certain competitive contexts.

The Connection Between Red and Testosterone

Studies exploring the psychological effects of colour have sometimes linked specific hues to physiological responses. While the relationship is complex and depends on context, some findings suggest that red may play a role in human behaviour and even hormone levels.

Research Findings

According to new research published in Psychological Science, a journal of the Association for Psychological Science, a study found an association between the colour red and testosterone. Specifically:

  • Males who chose a red counter in a competitive task had higher testosterone levels compared to other males who chose blue.
  • This finding suggests a potential link between preference for or exposure to red in competitive situations and hormonal responses.

This research, published on May 17, 2013, highlights that in a specific competitive scenario, the colour red was correlated with elevated testosterone levels in male participants.

Understanding the Context

It's important to note that this research focused on a specific competitive task and the choice of a counter colour. The findings suggest an association rather than a direct causal increase of testosterone simply by viewing the colour red in all situations. The context of competition appears to be a significant factor in the study's results.

Potential Implications

While more research is needed to fully understand the mechanisms, findings like these contribute to the growing field of colour psychology, exploring how different colours might influence our behaviour, emotions, and even physiological states.

  • In Sports: Athletes wearing red might perceive an advantage, or opponents might react differently.
  • In Marketing: Understanding colour associations can influence consumer perception and behaviour.
  • In Everyday Life: Awareness of colour effects can inform choices in clothing, environment, or design.

This study provides a specific example where the colour red was linked to higher testosterone levels within the context of a competitive task, offering insight into the subtle ways colour might interact with human physiology and behaviour.

Related Articles