The "7 times 7" rule of communication suggests that a message needs to be delivered at least seven times, using seven different communication methods, to ensure it's understood and results in the desired behavioral change. This principle, originating in marketing, has broad application across various fields.
Understanding the 7x7 Communication Rule
The core idea behind the 7x7 rule is repetition and multi-channel communication. It acknowledges that people absorb information differently and at varying paces. Using multiple methods increases the likelihood of the message reaching its intended audience, irrespective of individual preferences or communication barriers.
Seven Times: The Importance of Repetition
Repeating the message seven times isn't about bombarding the audience. It's about providing multiple opportunities for engagement and comprehension. Each repetition reinforces the core message, making it more memorable and actionable. This reinforces the principle of repetition being crucial for effective communication. For example, a team leader announcing a new project might reiterate it during team meetings, through emails, in a presentation, and through individual check-ins.
Seven Ways: Diversifying Communication Channels
The seven different methods of communication should cater to diverse learning styles and preferences. Consider these examples:
- Formal Emails: Provides a written record of the message.
- Informal Conversations: Allows for clarification and personalized feedback.
- Team Meetings: Facilitates group discussion and collective understanding.
- Presentations: Delivers information visually and engagingly.
- Internal Newsletter/Blog: Shares information broadly within the organization.
- Videos/Webinars: Offers interactive and engaging content.
- Social Media (Internal): Leverages informal communication channels.
This diverse approach ensures that every individual has a chance to receive the message through a medium they best understand. The choice of channels is crucial to maximize impact. For instance, a technical update may be best communicated via a video tutorial, while policy changes might require a formal email.
Practical Application of the 7x7 Rule
The 7x7 rule isn't a rigid formula; its application is adaptable based on context and audience. The key is strategic implementation, ensuring the messaging is consistent across all seven channels and seven repetitions.
- Change Management: Communicating organizational changes effectively requires consistent messaging across multiple platforms to ensure everyone is on the same page and to minimize resistance.
- Training and Development: Repeating key concepts during training programs, using a variety of instructional methods, will enhance learner engagement and comprehension.
- Marketing and Sales: Repeating marketing messages through various media channels (TV, social media, email etc.) increases brand awareness and purchase intent.
By strategically employing multiple methods and repeating the message, organizations can significantly improve communication effectiveness and achieve better results.
