The seven dimensions of communication, forming the acronym PRESENT, are preciseness, reflectiveness, expressiveness, supportiveness, emotionality, niceness, and threateningness.
Understanding the PRESENT Dimensions of Communication
These seven dimensions help describe different communication styles and approaches. Let's explore each one:
| Dimension | Description | Example |
|---|---|---|
| Preciseness | Focuses on the clarity, accuracy, and detail in communication. It involves being specific and avoiding ambiguity. | "The deadline is November 15th at 5:00 PM EST. Please submit all reports in PDF format." |
| Reflectiveness | Involves actively listening and showing understanding of the other person's perspective. It requires empathy and thoughtful consideration of their feelings and viewpoints. | "I understand you're feeling overwhelmed with the project. What can I do to help lighten your workload?" |
| Expressiveness | Relates to the degree to which a person openly shares their thoughts, feelings, and emotions. It encompasses both verbal and nonverbal cues. | Sharing personal anecdotes to connect with the audience or using enthusiastic body language to convey excitement. |
| Supportiveness | Focuses on creating a positive and encouraging communication environment. It involves offering help, showing appreciation, and building confidence in others. | "You're doing a great job! Keep up the excellent work, and let me know if you need any assistance." |
| Emotionality | Pertains to the intensity and expression of emotions in communication. It can range from being very reserved to highly demonstrative. | Expressing sadness during a somber occasion or displaying joy when celebrating a success. |
| Niceness | Involves politeness, courtesy, and respect in communication. It includes using respectful language, being considerate of others' feelings, and avoiding offensive remarks. | Using "please" and "thank you," addressing people by their preferred names, and avoiding derogatory language. |
| Threateningness | The extent to which communication creates fear or intimidation. It involves aggressive language, bullying, or dominance in communication. (This dimension should be avoided). | "If you don't meet this deadline, there will be serious consequences" (example of what NOT to do). |
Understanding these seven dimensions can help individuals become more effective communicators by being more aware of their own communication style and how it impacts others. They can then adjust their style to better connect with and influence their audience.
