The brand name "Virgin" was chosen because the founders, Richard Branson and Nik Powell, were entirely new to business when they launched their mail-order record business in 1970.
The Genesis of Virgin
| Characteristic | Details |
|---|---|
| Founders | Richard Branson and Nik Powell |
| Year Founded | 1970 |
| Initial Venture | Mail-order record business |
| Reason for Name | Founders were new to business, hence, "Virgin" symbolized their inexperience |
Virgin's Early Days
- The name "Virgin" was selected to reflect the founders' complete lack of experience in the business world.
- The name was intended to signal a fresh, innovative approach.
- Branson and Powell were embarking on a completely new journey in launching a business venture.
Example
- Imagine starting a new project or hobby that you've never done before. You are a "virgin" to that experience, and this was the same mindset behind the name "Virgin."
The name "Virgin" became the foundation of the brand's identity, signaling their unique approach in diverse sectors like music, travel, and telecommunications.
