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Why is Apple Called Apple?

Published in Company Naming 2 mins read

Apple is called Apple because Steve Jobs liked the fruit.

The Story Behind the Name

The name "Apple" for the tech giant isn't a product of complex marketing strategies or abstract ideas. The truth is quite simple and surprisingly down-to-earth.

  • Fruitarian Diet: Steve Jobs, one of Apple's co-founders, followed a fruitarian diet, which heavily influenced his choice of name.
  • Apple Orchard Visit: According to the provided reference, Jobs suggested the name "Apple" to his business partner, Steve Wozniak, after visiting an apple orchard. This visit seemingly solidified the name in his mind.
  • Simplicity and Approachability: The name "Apple" was chosen for its simplicity, approachability, and the fact that it came before Atari in the phone book, which at the time was important.

Summary

Attribute Details
Name Origin Steve Jobs liked the fruit and was inspired by a visit to an apple orchard.
Founder's Diet Jobs was a fruitarian.
Company Name Named "Apple" following Jobs suggestion to Wozniak.

Therefore, the primary reason Apple is called Apple is because Steve Jobs simply liked the fruit. It was a personal preference that became one of the most recognizable brand names globally.

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