The original name of the company that later became Neutrogena was Natone.
The Genesis of a Skincare Giant: Natone's Early Days
The foundation for what would become the internationally recognized skincare brand Neutrogena was established in 1930 by Emanuel Stolaroff. He launched a small company in Los Angeles, which he named Natone.
Natone's initial business model was centered around the growing demand for personal care products. The company specialized in the production and distribution of:
- Cosmetic products: Catering to beauty and aesthetic needs.
- Personal hygiene items: Essential products designed for daily cleanliness and care.
This early focus on quality cosmetic and personal hygiene items laid the groundwork for the company's future expansion and its eventual transformation into Neutrogena. The commitment to developing effective and gentle products, which is now a core characteristic of the Neutrogena brand, can be traced back to these foundational years under the Natone name.
Understanding the origins of a brand like Neutrogena provides valuable insight into its heritage and its journey to becoming a leader in dermatologist-recommended skincare solutions. For more comprehensive details on the brand's evolution, one might explore resources detailing the history of Neutrogena.
