The best concealer shade depends on its purpose. For overall face coverage, choose a concealer that matches your exact skin tone. For under-eye brightening, select a shade one or two shades lighter than your skin tone.
Choosing the Right Concealer Shade
Selecting the perfect concealer shade is key to achieving a natural and flawless look. The wrong shade can highlight imperfections instead of concealing them. Here's a breakdown:
For Face Coverage:
- Match Your Skin Tone: The goal here is seamless blending. A concealer that precisely matches your skin tone will effectively cover blemishes, redness, or unevenness without creating a noticeable contrast.
For Under-Eye Brightening:
- One to Two Shades Lighter: The skin under your eyes is often darker than the rest of your face. Choosing a concealer one or two shades lighter than your skin tone will brighten the area and minimize the appearance of dark circles. This lighter shade will create a highlighting effect, making the under-eye area appear more refreshed and awake. Avoid shades that are too light, as this can create a "caked-on" or unnatural look.
As [this source](Note: No actual source was provided, so I cannot link it here. The provided text is used as the reference.) states, you should aim for "the same shade as your skin tone to cover anything on the face, and then go one or two shades lighter on the under-eye area."