Yes, Apple is considered big in Korea, and its market share is growing.
While Samsung traditionally dominates the South Korean smartphone market, Apple has made significant inroads and achieved substantial success. Recent data indicates Apple's growing presence and influence in the Korean market.
Here's a breakdown:
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Market Share Growth: As of February 2024, Apple surpassed 25% market share in South Korea, marking its highest-ever recorded market share in the country. This demonstrates Apple's increasing popularity and competitiveness in a market historically dominated by domestic brands.
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Brand Perception: Apple enjoys a strong brand image and is often associated with premium quality and innovation, which appeals to a segment of Korean consumers.
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Competitive Landscape: While Samsung remains the market leader, Apple's growing market share indicates its ability to compete effectively and capture a significant portion of the Korean smartphone market.
In conclusion, while Samsung still holds the top position, Apple's increasing market share, strong brand image, and proven competitiveness confirm that Apple is indeed a significant player in the South Korean market.
