Tide laundry detergent is manufactured and marketed by Procter & Gamble (P&G).
Introduced in 1946, Tide has become a leading laundry detergent brand globally. P&G has successfully maintained Tide's position through continuous innovation and effective marketing strategies. Tide holds a significant share of the laundry detergent market, reflecting consumer trust and preference for its cleaning power.
Procter & Gamble, a multinational consumer goods corporation, develops and sells a wide range of products across various categories, including:
- Beauty
- Grooming
- Healthcare
- Fabric & Home Care
- Baby, Feminine & Family Care
Tide falls under the Fabric & Home Care segment, a core business area for P&G. P&G's strong distribution network and marketing expertise have played a crucial role in Tide's worldwide success.
