People drink less milk due to a combination of factors, including decreased cereal consumption and the rise of attractive plant-based milk alternatives.
Here's a breakdown of the reasons:
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Decreased Cereal Consumption: Milk is often consumed as a complement to cereal. As cereal consumption declines, so does milk consumption. This is a simple matter of demand; if you're eating less cereal, you require less milk.
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Rise of Plant-Based Milk Alternatives: Alternatives like almond milk, soy milk, oat milk, and others have become increasingly popular. These alternatives often cater to dietary restrictions (like lactose intolerance or veganism) and perceived health benefits, drawing consumers away from traditional dairy milk.
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Sugary Drinks Not a Major Factor: While sugary drinks are a competitor in the beverage market, they haven't been identified as the primary driver behind the decline in milk consumption.
In summary, a shift away from cereal as a breakfast staple and the increased availability and appeal of plant-based milk options are the main reasons for the drop in milk consumption.
