Deciding what to post involves understanding your audience and aligning your content with your business goals. Here's a breakdown of how to make effective choices:
Content Pillars Based on Audience & Goals
The key to successful content is creating posts that resonate with your target audience and help you achieve your objectives. According to the provided reference, this means:
-
Speaking to Your Audience:
- Understand their needs, pain points, and interests. What are they searching for? What questions do they have?
- Tailor your message, tone, and style to connect with them on a personal level.
- Example: If your audience is made of busy professionals, avoid long-winded posts and use concise language and visuals.
-
Providing Valuable Information:
- Offer content that educates, informs, entertains, or inspires your audience.
- Share tips, tutorials, industry insights, or stories that are helpful and relevant.
- Example: If you are a marketing agency, share case studies demonstrating your successful campaigns.
-
Encouraging Engagement and Action:
- Include calls-to-action to drive your audience towards your goals, whether it's to buy, subscribe, visit a website, or share content.
- Use clear and direct language, such as “Shop Now,” “Learn More,” or “Sign Up for Our Newsletter.”
- Example: Post a product showcase and encourage viewers to visit your online store.
Content Ideas and Examples
Here are some practical content ideas, aligned with the points above:
| Content Type | Description | Goal | Example |
|---|---|---|---|
| Educational Posts | How-to guides, tips, tutorials, industry insights. | Increase brand authority, attract new customers searching for solutions. | A step-by-step tutorial on how to use a specific product feature. |
| Behind-the-Scenes | A glimpse into your company culture, work environment, and team members. | Humanize your brand, build trust and connection with audience. | Photos or videos of your team working on a project or celebrating a milestone. |
| Promotional Content | Showcasing your products or services, special offers, or discounts. | Drive sales and conversions. | A post featuring a new product with a link to your online store and a limited-time discount code. |
| Interactive Content | Polls, quizzes, contests, questions to foster audience engagement. | Boost interaction, increase reach and brand awareness. | A quiz related to your industry, asking audience questions about their knowledge of related topics. |
| User-Generated Content | Reposting content created by customers (with permission). | Showcase social proof, build a community around your brand. | Share photos or testimonials from satisfied customers who've used your product. |
| Inspirational Content | Quotes, motivational stories, content that inspires and resonates with your audience. | Build brand connection, foster a positive sentiment for your brand. | A post featuring an uplifting quote relevant to your audience, along with a strong call-to-action for them. |
- Regularly review your insights: Use analytics to determine which posts perform best and refine your content strategy accordingly.
Steps to Decide What to Post
- Define your audience: Know who you're targeting and what they want.
- Set clear objectives: Decide what you want to achieve with each post.
- Brainstorm content ideas: Use the examples above as a starting point.
- Plan your content calendar: Schedule posts in advance for consistency.
- Analyze the results: Track the performance of your posts to optimize your approach.
By implementing these strategies, you can post content that is not only engaging but also effectively supports your business goals.
