Too Faced is called Too Faced because its co-founder, Jerrod Blandino, used the term "too faced" to describe customers who would initially be very pleasant but would become angry when they discovered they couldn't get everything they wanted.
Here's a breakdown:
- The Origin: Jerrod Blandino, one of the founders of Too Faced Cosmetics, encountered customers with a specific demeanor while working in retail.
- The Meaning: These customers would present a "too faced" attitude, transitioning from overly nice to upset and demanding.
- The Connection to the Brand: Blandino adopted the term "too faced" to capture this duality and perhaps a playful attitude towards beauty and its sometimes demanding clientele. While the origin is rooted in negative customer behavior, the brand itself embodies a more positive and playful take on femininity.
In essence, the name "Too Faced" reflects a recognition of the often contradictory nature of people and perhaps, in a tongue-in-cheek way, acknowledges the sometimes demanding nature of the beauty industry.
