Maybelline is considered a New York City brand, reflecting its origins and inspiration.
While Maybelline is now owned by the French company L'Oréal, it was originally founded in Chicago, Illinois, and later its marketing has always been strongly associated with New York City. The brand emphasizes its connection to New York City through its marketing and product names, projecting a fashionable, modern image. Maybelline strives to bring the "fashion sensibility and pulse of New York City to the world." Therefore, even though it's owned by a French company, its brand identity is strongly rooted in New York.
