RMS Beauty stands for Rose-Marie Swift Beauty. It's named after its founder, Rose-Marie Swift, a veteran makeup artist.
RMS Beauty is a clean beauty brand founded by Rose-Marie Swift, a makeup artist with over 30 years of experience. She launched the brand after experiencing health issues which she attributed to the chemicals found in cosmetics. Her aim was to create a line of makeup using only the purest, most natural ingredients possible, formulating products that not only enhance beauty but also nourish the skin.