The original name for Maybelline was Lash-Brow-Ine.
Initially, "Lash-Brow-Ine" was sold through mail-order via magazine advertisements. After issues with the advertisements' claims of stimulating lash and brow growth, the formula was changed, and the company was renamed Maybelline in honor of the founder's sister, Mabel. This transition marked a significant point in the brand's history, setting the stage for its rise as a major cosmetics company.
