Yes, L'Oréal did buy Maybelline.
L'Oréal, a global leader in the beauty industry, has a portfolio of numerous brands acquired over time. Maybelline New York is one of their prominent acquisitions, adding significantly to L'Oréal's market presence in makeup and cosmetics. L'Oréal continues to strategically acquire leading beauty brands to strengthen its position in the global market. Other notable acquisitions include Garnier, NYX Professional Makeup, CeraVe, and Redken, demonstrating L'Oréal's commitment to diverse beauty segments.