CeraVe is owned by L'Oréal. This is confirmed by multiple sources, including L'Oréal's own website, The Good Shopping Guide, and numerous news articles and Reddit discussions.
L'Oréal's Acquisition of CeraVe
L'Oréal acquired CeraVe, along with AcneFree and Ambi, from Valeant. This acquisition significantly expanded L'Oréal's Active Cosmetics Division, which already includes well-known brands like La Roche-Posay, Vichy, and SkinCeuticals. The acquisition demonstrates L'Oréal's commitment to the growing market for dermatologist-developed skincare products.
L'Oréal's Ownership Structure: Clarifying Misconceptions
While some online discussions mention Nestlé's partial ownership of L'Oréal, it's crucial to understand that Nestlé holds a minority stake. This does not mean that Nestlé owns CeraVe. L'Oréal maintains full ownership and control of the CeraVe brand.
- L'Oréal: The parent company and owner of CeraVe.
- Nestlé: Holds a minority stake in L'Oréal, but does not own or control CeraVe.
- Bettencourt family: Major shareholder in L'Oréal, but doesn't directly own CeraVe.
CeraVe's Success and Market Position
CeraVe's popularity has soared in recent years, driven partly by social media endorsements. Its focus on simple, effective formulations, and its dermatologist-developed approach have resonated with consumers. The brand's association with L'Oréal provides access to significant resources for marketing and distribution, further contributing to its success.
