Creative production is an intentionally broad term that extends significantly beyond conventional filmmaking, encompassing a diverse range of media and storytelling approaches.
Understanding Creative Production
Based on the definition provided, creative production is not limited to just making movies. It is a wide-ranging concept that includes various forms of visual and audio storytelling and artistic expression.
The definition explicitly states: "Creative production is an intentionally broad term that not only encompasses traditional film production and cinematography, but also audiovisual art, interdisciplinary and multimedia works, narrative and world-building and creative nonfiction."
This means that when discussing creative production, we are talking about projects that push boundaries and explore different formats and techniques.
Key Components of Creative Production
Creative production involves several interconnected areas:
- Traditional Film Production and Cinematography: While broader, it still includes the core skills of making films – shooting, editing, directing, and focusing on visual storytelling.
- Audiovisual Art: This involves creating art using sound and visual elements, often in experimental or non-narrative forms, such as video installations or abstract visual music pieces.
- Interdisciplinary and Multimedia Works: Projects that combine multiple art forms or media. This could include interactive films, performances with integrated video, or projects spanning film, web, and physical installations.
- Narrative and World-Building: Focusing on creating compelling stories and developing intricate, detailed fictional worlds, whether for a single film or a larger universe across multiple media.
- Creative Nonfiction: Telling true stories using creative and often experimental cinematic or audiovisual techniques, going beyond standard documentary formats.
Why "Broad"?
The term is "intentionally broad" because it acknowledges that creative work in the film and media landscape is constantly evolving. It seeks to include innovative projects that don't fit neatly into traditional categories.
Examples of Creative Production Projects:
- An immersive virtual reality experience that tells a documentary story (Multimedia, Creative Nonfiction).
- A web series with interactive elements that expand the story world (Narrative, World-Building, Multimedia).
- A gallery installation using synchronized video projections and sound design (Audiovisual Art, Interdisciplinary).
- An experimental short film that uses unconventional editing and soundscapes to evoke emotion rather than follow a linear plot (Traditional Film, Audiovisual Art).
- A feature film that develops a complex, original mythology explored through intricate production design (Narrative, World-Building, Traditional Film).
In essence, creative production is about artistic innovation in the realm of moving images and sound, embracing diverse forms and pushing the limits of storytelling and visual expression.
