Yes, Too Faced states that they are totally cruelty free.
According to Too Faced themselves, their stance on animal testing is unequivocal: "No way, Too Faced loves animals! Our products are totally cruelty free."
Understanding Too Faced's Cruelty-Free Status
Being cruelty-free means that a brand does not test its finished products or ingredients on animals at any point during the manufacturing process. It also typically means they do not commission third parties to test on animals on their behalf.
Here's what Too Faced's statement implies:
- No Animal Testing: They do not perform tests on animals for their cosmetics.
- Love for Animals: Their brand ethos aligns with animal welfare.
- Cruelty-Free Products: They explicitly label their entire product line as cruelty-free.
What Does Cruelty-Free Mean?
The term "cruelty-free" can sometimes have different interpretations depending on the company or certifying body. However, the core principle is avoiding animal testing.
Key aspects often associated with a cruelty-free brand like Too Faced include:
- No testing on animals: The company itself does not test products or ingredients on animals.
- Suppliers: Ingredients used by the brand are also not tested on animals.
- Third Parties: The brand does not ask or pay third parties to test on animals for them.
- Markets: The brand does not sell in markets (like mainland China, historically) where animal testing is required by law for cosmetic imports, unless they use alternative methods or specific certifications to bypass this requirement for certain product categories.
Note: While Too Faced states they are totally cruelty free, consumers seeking specific certifications (like Leaping Bunny or PETA) should always check those databases directly as requirements and verification processes can vary.
Exploring Vegan Options
While cruelty-free means no animal testing, it doesn't automatically mean a product is vegan (meaning it contains no animal-derived ingredients). Too Faced does offer vegan-friendly products, and they mention having a specific page for these items. This indicates a commitment to both avoiding animal testing and offering choices for those who prefer entirely vegan makeup and skincare.
Summary of Too Faced's Animal Testing Policy
| Policy Aspect | Too Faced Stance |
|---|---|
| Testing on Animals | No way! |
| Love for Animals | Explicitly stated |
| Product Status | Totally cruelty free |
| Vegan Product Availability | Yes, offer vegan-friendly items |
For consumers prioritizing ethical considerations in their beauty purchases, Too Faced positions itself as a brand aligned with the cruelty-free movement based on their direct statement.
