STO and LTO are terms used to describe cultural dimensions related to a society's perspective on time.
Understanding STO and LTO
Based on the source publication, "The Extension of Particularized Trust to Generalized Trust: The Moderating Role of Long-term Versus Short-term Orientation," LTO or STO represents long-term or short-term orientation at the nation level.
- LTO signifies Long-Term Orientation.
- STO signifies Short-Term Orientation.
These terms describe a cultural dimension that examines how a society maintains links with its own past while dealing with the challenges of the present and future. Societies with a high Long-Term Orientation prioritize future rewards, often emphasizing perseverance, saving, and adapting to changing circumstances. In contrast, societies with a high Short-Term Orientation tend to focus more on the present and past, valuing tradition, fulfilling social obligations, and expecting quick results. The reference specifically frames these concepts within the context of national characteristics.
