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What is web based data visualization?

Published in Data Visualization 3 mins read

Web-based data visualization is the presentation of data through graphical formats accessible via a web browser. It provides interactive charts, graphs, maps, and dashboards that users can view and often manipulate directly online without needing specialized software installed on their device.

Key Definition: Web-based visualization lets users customize applications and data representations not originally targeted for each other by dynamically linking Web-based data and visualization applications.

How it Works

At its core, web-based data visualization leverages internet technologies to make data accessible and understandable. This typically involves:

  • Data Source: Data resides in a database or file accessible via the web.
  • Visualization Tool/Library: Software or code running on a web server or within the user's browser generates the visual representation (e.g., charts, maps).
  • Web Browser: The user interacts with the visualization through a standard web browser (like Chrome, Firefox, Safari).

As the reference highlights, a key capability is the dynamic linking of disparate web-based data sources and visualization tools. This means you can often pull data from one online source and visualize it using a different online tool, even if they weren't specifically designed to work together initially. This flexibility allows for greater customization and combining diverse datasets.

Benefits of Web-Based Visualization

Using the web for data visualization offers several advantages:

  • Accessibility: Users can access visualizations from anywhere with an internet connection, on various devices (desktops, tablets, smartphones).
  • Shareability: Easily share insights with others by simply sending a link.
  • Interactivity: Many web visualizations allow users to filter data, zoom in/out, and explore details directly in the browser.
  • Customization: As mentioned in the definition, users can often tailor how data is represented and combine different tools and datasets dynamically.
  • Real-time Updates: Visualizations can often be connected to live data feeds, updating automatically as data changes.

Practical Examples and Tools

Web-based data visualization is used across many fields, from business intelligence dashboards to public data portals and interactive news graphics.

Examples of web-based visualizations you might encounter include:

  • Interactive sales dashboards showing performance metrics.
  • Maps displaying geographic data like population density or store locations.
  • Charts showing trends in stock prices or website traffic over time.
  • Infographics that dynamically update with new data.

Popular web-based tools and libraries used for creating these visualizations include:

  • Business Intelligence Platforms: Tableau Public, Google Data Studio (Looker Studio), Power BI Service.
  • JavaScript Libraries: D3.js, Chart.js, Leaflet (for maps).
  • Online Chart Builders: Datawrapper, Flourish.

These tools exemplify how web technologies enable connecting data and visualization methods to create dynamic and accessible visual representations.

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