On Hinge, push notifications are alerts sent to your phone by the app to keep you informed about important activity, primarily related to your matches. They serve as timely updates and reminders within the dating experience.
According to the reference provided, Hinge specifically utilizes push notifications for two main purposes:
- Morning Notification: To inform users that their match is ready. This helps users know when they have a new connection to engage with.
- Evening Notification: Sent as a reminder before a match expires. This nudge helps users act on potential connections they might have missed or forgotten about.
Hinge limits the quantity and strategically times these notifications to ensure they feel like a natural nudge rather than overwhelming spam. They have conducted testing (like A/B testing delivery times and quantity) to maximize the effectiveness while maintaining a user-friendly experience.
Essentially, Hinge's push notifications are designed to facilitate connection and engagement with matches at opportune moments throughout the day.
Key Aspects of Hinge Push Notifications:
- Purpose: Alert users about new matches and remind them before matches expire.
- Frequency: Two per day (one in the morning, one at night).
- Goal: To be a helpful nudge, not spam, through careful timing and limited quantity.
