Roses, in the context of dating apps like Hinge, are essentially premium features that allow users to express a heightened level of interest in another user. Think of them as a digital equivalent of a grand romantic gesture, designed to stand out from the crowd.
Here's a breakdown of how Roses work on Hinge and similar apps:
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Sending a Rose: Users who are free members of Hinge receive one Rose per week. They can choose to send this Rose to a profile that particularly catches their eye. It's a way to signal that they're genuinely interested in connecting.
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Standing Out: Sending a Rose ensures your profile is placed at the top of the recipient's likes queue. This dramatically increases the likelihood of them seeing your profile and considering a match.
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Premium Feature: Roses are often offered as part of premium subscriptions on dating apps. Subscribers typically receive more Roses per week, allowing them to express interest more frequently. Additional Roses can often be purchased as in-app purchases.
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Equivalent Features: Roses serve a similar function to other app features like:
- Super Likes (Tinder): Alerts the other user that you have swiped up on their profile, putting you on top of the stack.
- SuperSwipes (Bumble): Similar to Super Likes, notifying the user you want to match and prioritizing your profile.
In essence, Roses are a strategic tool for users who want to increase their visibility and show extra interest, potentially leading to more meaningful connections.
