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Who Makes Wild Deodorant?

Published in Deodorant Founders 1 min read

Wild deodorant was founded by Freddy Ward and Charlie Bowes-Lyon.

The Founders Behind Wild Deodorant

Wild, a popular natural deodorant brand, was brought to life by childhood friends Freddy Ward and Charlie Bowes-Lyon. These founders leveraged their prior experience in the Direct-to-Consumer (DTC) business sector to build Wild.

Their background includes significant involvement with successful DTC ventures. Notably, they had experience related to bringing Hello Fresh to IPO, demonstrating their capability in scaling and managing high-growth businesses.

Key Details about Wild's Founders

Here are some highlights regarding the individuals who created Wild:

  • Names: Freddy Ward and Charlie Bowes-Lyon
  • Relationship: Childhood friends
  • Relevant Experience: Previous work in DTC businesses
  • Notable Achievement: Experience linked to the Hello Fresh IPO
  • Wild's Success: Sold over £20M worth of product within 18 months of launch.

This entrepreneurial foundation has been instrumental in Wild's rapid growth and success in the competitive natural deodorant market.

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