Emphasis, as a key principle of design, is about creating a focal point that draws the viewer's attention. It's the element or area you want people to notice first.
According to design principles, adding emphasis to an object or area:
- Creates a focal point.
- Grabs an audience's attention.
- Is where you want the viewer to look first.
- Should not overpower the rest of the design, maintaining balance.
Example of Emphasis
Based on the provided reference, a simple and clear example of emphasis in design is seen in architectural spaces:
"A simple example is a long hallway or corridor, where your eye is drawn to the end of the hallway."
In this example, the structure of the hallway itself naturally leads the viewer's gaze down its length to the endpoint. This endpoint becomes the focal point, emphasized by the converging lines and perspective of the corridor.
This illustrates how elements within a design, whether visual or architectural, can be arranged to direct attention and create emphasis without disrupting the overall composition or balance.
