A problem statement in design thinking is a concise description of an issue to be addressed by a design team, keeping the user at the center and providing a broad, yet focused, scope for brainstorming solutions.
Understanding the Problem Statement
In the design thinking process, a well-crafted problem statement is crucial for guiding the team towards innovative and user-centered solutions. It defines the challenge without limiting the potential solutions. It should be:
- Human-centered: Focused on the needs and frustrations of the target user.
- Broad enough: Allowing for a range of potential solutions.
- Narrow enough: Providing sufficient focus to guide brainstorming.
Key Characteristics of a Good Problem Statement
A strong problem statement generally includes these components:
- The User: Clearly identify the target user or customer group.
- The Need: Articulate the unmet need or the problem the user is facing.
- The Insight: Provide context or understanding of why this problem exists.
Example of a Problem Statement
Instead of saying "We need a better website," a design thinking problem statement might look like this:
"Teenagers need a way to easily find and compare tutoring services because they are struggling to manage their schoolwork and don't know where to get reliable help."
Here's a breakdown:
- User: Teenagers
- Need: A way to easily find and compare tutoring services
- Insight: Struggling to manage schoolwork and lack reliable help resources.
Why is a Problem Statement Important?
- Focuses efforts: Ensures everyone is working towards the same goal.
- Encourages innovation: Promotes creative problem-solving by avoiding pre-conceived solutions.
- Keeps the user in mind: Reminds the team to consider the user's perspective throughout the design process.
How to Create a Problem Statement
- Empathize: Understand the user's needs and frustrations through research and observation.
- Define: Clearly articulate the problem you are trying to solve.
- Ideate: Brainstorm potential solutions.
- Prototype: Create tangible representations of your ideas.
- Test: Gather feedback and iterate on your designs.
The problem statement is often refined as the team gains a deeper understanding of the user and the problem space. It's a living document that guides the design process and ensures the final solution truly addresses the user's needs.
