Master Resell Rights (MRR) are the rights you purchase that allow you to resell a digital product or online course to others.
In essence, MRR provides you with the license to not only sell the product itself, but also to pass on resell rights to your own customers. This means your customers can then resell the product as well. Think of it as a step above Private Label Rights (PLR), but with more defined boundaries.
Here's a breakdown:
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Core Concept: MRR revolves around the ability to sell a digital product (e.g., an ebook, software, video course) and simultaneously grant your buyers the right to resell it themselves.
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Digital Wholesale: It's analogous to buying wholesale in the physical product world; you acquire the right to distribute and allow others to distribute as well.
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Typical Products: MRR is common with digital products like ebooks, online courses, software, templates, graphics, and other downloadable content.
How it Works (Example):
- You purchase an ebook with Master Resell Rights.
- You can sell that ebook directly to customers.
- You can also sell them the right to resell that ebook to their customers.
- Your customer's customers, however, typically cannot sell resell rights, unless the original license allows for multiple tiers of resell rights (rare).
Key Features and Considerations:
- Reselling Permissions: The core feature is the permission to resell the product itself.
- Granting Resell Rights: The power to grant resell rights to your buyers is what distinguishes MRR.
- License Agreements: Carefully review the license agreement accompanying the MRR product. It will specify what you are (and are not) allowed to do. Common restrictions might include:
- Modifying the product.
- Claiming authorship.
- Using the product in a way that violates copyright law.
- Selling the product on specific platforms (e.g., Amazon Kindle Store).
- Marketing and Branding: MRR products often come with pre-made marketing materials, but you'll likely want to customize them to fit your brand and target audience.
- Profit Potential: MRR allows you to generate income not only from direct sales but also from empowering others to become resellers.
Distinction from Other Rights:
| Right | Description | Can you resell the product? | Can you grant resell rights? |
|---|---|---|---|
| Master Resell Rights (MRR) | Allows you to resell the product and grant resell rights to your customers. | Yes | Yes |
| Resell Rights (RR) | Allows you to resell the product, but you cannot grant resell rights to your customers. | Yes | No |
| Private Label Rights (PLR) | Allows you to modify the product, claim authorship, and resell it (often with the ability to grant resell rights, depending on the license). | Yes | Often Yes |
| Personal Use License | Only allows you to use the product for your personal purposes; you cannot resell it. | No | No |
