The phrase "whoever holds the gold makes the rules" is a common adaptation of the Golden Rule, often used to express that power and influence are determined by wealth and resources. In essence, those with financial control dictate the terms and conditions.
This isn't the traditional Golden Rule ("Do unto others as you would have them do unto you"), but rather a cynical observation about the dynamics of power. Let's break down what it means:
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"Holds the gold": This refers to having significant financial resources, assets, or economic control. It's about being wealthy and powerful.
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"Makes the rules": This means having the ability to influence decisions, policies, and outcomes in one's favor due to their economic power. This can manifest in various ways:
- Political Influence: Wealthy individuals and corporations can lobby politicians, donate to campaigns, and influence legislation.
- Market Control: Companies with large market share can dictate prices, set industry standards, and control distribution channels.
- Media Influence: Owners of media outlets can shape public opinion and control narratives.
- Advertising power: As stated in the reference material, the advertiser who pays sizable expenses makes the rules.
Examples:
- A large corporation lobbying for tax breaks illustrates this "golden rule."
- A dominant tech company setting the standards for an entire industry demonstrates economic power dictating "rules."
- A wealthy individual funding a political campaign to support their interests showcases financial influence shaping policy.
This "golden rule" isn't a moral principle, but rather a description of how power operates in many contexts. It highlights the potential for inequality and the challenges of ensuring fairness when resources are unevenly distributed.
