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What is Fitbit Care?

Published in Employee Wellness Program 2 mins read

Fitbit Care is an optional health and wellness membership program provided by a sponsoring organization.

Specifically, based on the information available, Fitbit Care is an optional membership program offered by a sponsoring organization, like your employer or a health plan. This program is designed to support members in their health and wellness journey, leveraging the Fitbit ecosystem.

Understanding How Fitbit Care Works

Unlike a standard Fitbit device purchase or a direct Fitbit Premium subscription, Fitbit Care isn't something an individual typically buys directly from Fitbit. Instead, it's offered through another entity – your employer or health plan, for example.

Here's a breakdown of key aspects:

  • Sponsorship: The program is sponsored by an organization. This means the organization partners with Fitbit to provide the program to their members or employees.
  • Optional Membership: Participation in Fitbit Care is voluntary. Individuals choose whether or not to enroll if it's offered to them.
  • Program Components: A Fitbit Care program isn't a one-size-fits-all package. The specific benefits can vary, but a program may include:
    • Fitbit Devices: Participants might receive Fitbit devices at no charge or at a significant discount.
    • Fitbit Premium Access: Membership can grant access to Fitbit Premium, which offers advanced features like personalized insights, health metrics dashboards, guided programs, and mindfulness content.
    • Private Community: Access to a private online community specifically for members of that particular sponsored program can foster connection, support, and shared experiences.

Essentially, Fitbit Care is a structured wellness offering facilitated by a third-party sponsor, leveraging Fitbit technology and services to encourage healthier habits among a specific group of people.

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