Based on the provided reference, energy drinks became very popular after the launch of Red Bull in 1997.
The Rise of Energy Drinks: A Timeline
While energy drinks existed for decades in various forms, their widespread popularity surged following a key global market entry. The reference outlines a clear progression:
Early Origins
- 1949: The first drink marketed as an energy drink appeared in the U.S., known as "Dr. Enuf".
Entry into Europe
- 1987: Energy drinks were launched for the first time in Europe, beginning their expansion across different continents.
The Popularity Boom
- 1997: This year marked a significant turning point with the launch of Red Bull. According to the reference, the global market expanded rapidly and energy drinks became very popular after this launch.
This timeline illustrates that although energy drinks existed earlier, their journey to becoming a mainstream, globally popular beverage category was significantly accelerated by the launch and subsequent market expansion initiated by Red Bull in 1997.
