Based on expert opinion, Platinum hair is considered the most expensive hair color in the world.
Why Platinum Hair is Expensive
Achieving and maintaining platinum hair is a significant investment, both in terms of time and money. According to a source like Melrose & McQueen | Instagram, the high cost is attributed to several factors:
- Requires Numerous Products: The process involves multiple bleaching sessions, toners, and specialized products to lift the natural pigment and achieve the desired cool, light blonde shade.
- Demands Extensive Maintenance: Keeping platinum hair looking its best requires ongoing professional touch-ups and at-home care.
- Needs Constant Care: This includes using specific shampoos, conditioners, masks, and treatments to prevent brassiness, maintain health, and protect the fragile strands.
Factors Contributing to the High Cost
The expense isn't just the initial salon visit; it's the continuous upkeep. Here's a breakdown of common costs:
- Initial Service: This can be a lengthy and multi-step process depending on your starting hair color, often requiring several hours and multiple bleaching/toning applications.
- Salon Touch-ups: Root touch-ups are needed frequently (typically every 4-8 weeks) as your natural hair grows out. Toning sessions might also be necessary between root appointments.
- At-Home Product Regimen:
- Purple or blue shampoos and conditioners to counteract yellow or orange tones.
- Deep conditioning masks to repair damage caused by bleaching.
- Heat protectants if styling with heat.
- Leave-in treatments for moisture and protection.
| Cost Factor | Description | Frequency |
|---|---|---|
| Initial Application | Lifting natural color to platinum, toning | Once (initially) |
| Root Touch-ups | Bleaching and toning regrowth | Monthly/Bi-monthly |
| Toning Services | Refreshing the tone to prevent brassiness | As needed |
| At-Home Products | Specialized shampoos, conditioners, treatments | Ongoing |
The Investment in Maintenance
Maintaining the integrity and appearance of platinum blonde hair requires a commitment to care. Without proper maintenance, the color can quickly become brassy or yellow, and the hair can become dry and brittle. This constant need for specialized products and regular salon visits solidifies platinum's reputation as one of the most expensive hair colors to maintain.
