To use in-stream ads on Facebook, you essentially need to enable monetization for your eligible videos on your Facebook Page. Here's a breakdown of the process:
-
Go to Your Page Dashboard: Access your Facebook Page, and then tap or click on "See dashboard". This is where you'll manage your Page's settings and analytics.
-
Access the Monetization Tab: Within the Page dashboard, locate and tap or click on the "Monetization" tab. This section deals with options for earning revenue from your content.
-
Find In-Stream Ads: Under the "Your tools" section within the Monetization tab, you should see "In-stream ads." Tap or click on it. If it's not visible, your Page might not yet be eligible (see eligibility criteria below).
-
Accept Terms and Conditions: Click "Get started," and carefully read through the Terms and Conditions for in-stream ads. If you agree, tap or click "Agree to terms" to accept them.
-
Set Up a Payout Account: You'll need a payout account to receive your earnings. Follow the prompts to link an existing account or create a new one. This usually involves providing banking information and tax details.
Eligibility for In-Stream Ads:
Before you can even get to the steps above, your Facebook Page needs to meet certain eligibility requirements. These generally include:
- Following Facebook's Monetization Policies: This is crucial. Your content must adhere to Facebook's rules against hate speech, violence, misinformation, etc.
- Following Facebook's Partner Monetization Policies: This focuses more on business practices and authenticity.
- Having at Least 5,000 Followers: Your Page needs a substantial following to be considered for monetization.
- Having 60,000 Total Minutes Viewed in the Last 60 Days: This demonstrates consistent engagement on your videos.
- Having 5 or More Active Videos: You must have at least 5 videos published on your Page.
- Location Requirements: You must reside in an eligible country. Check Facebook's documentation for the most up-to-date list.
Tips for Success with In-Stream Ads:
- Create High-Quality Content: Engaging and well-produced videos are essential for attracting viewers and advertisers.
- Optimize for Engagement: Encourage viewers to like, comment, and share your videos. This will boost your visibility.
- Comply with Ad Guidelines: Understand and adhere to Facebook's advertising guidelines to avoid ad disapprovals.
- Monitor Performance: Regularly check your in-stream ads performance data to see what's working and what's not. Adjust your strategy accordingly.
- Be Patient: Building a successful in-stream ads strategy takes time and effort.
In essence, enabling in-stream ads on Facebook involves meeting eligibility requirements, accepting the platform's terms, and setting up a payout account, ultimately allowing ads to run on your eligible videos for monetization.
