Adding an action button to your Facebook Page helps visitors quickly engage with your business or content, making it easier for them to take desired actions like contacting you, shopping, or visiting your website.
To add a button to your Facebook Page, you generally need to switch into your Page's profile and follow a few simple steps from a computer.
Steps to Add an Action Button
Here is a step-by-step guide based on the provided reference:
- Log in to Facebook from a computer.
- At the top, click your profile picture, then click Switch Profile.
- Click See all profiles, then select the Page you want to switch into.
- Click your Page in the left menu.
- From your Page, click Create action button (it might appear differently, like "Add Action Button" as mentioned in some contexts), then click Add Action Button.
- Select a button from the available options, then click Next.
- Follow the instructions on the screen to configure the button's destination (e.g., a website link, phone number, or Facebook feature).
- Tip: The exact wording for step 5 might vary slightly depending on your Page layout, but look for an option related to adding or creating an action button near the top of your Page.
Understanding Facebook Action Buttons
Facebook action buttons are customizable calls-to-action that appear prominently on your Page's profile. They are designed to drive specific outcomes that matter to your business or organization. Choosing the right button can significantly impact how people interact with your Page.
Common types of action buttons include:
- Book Now: For scheduling appointments or services.
- Shop Now: Links directly to your online store.
- View Shop: Shows your products on Facebook.
- Get Tickets: For event ticketing.
- Send Message: Opens a Messenger chat with your Page.
- Call Now: Allows mobile users to call you directly.
- Contact Us: Links to a contact form or page.
- Send Email: Opens a user's email client pre-addressed to you.
- Learn More: Links to a specific page on your website (like an About Us or Services page).
- Use App: Links to your mobile app.
- Play Game: Links to your game on Facebook or an external site.
- Watch Video: Links to a video or video playlist.
- Visit Group: Links to a related Facebook Group.
| Button Type | Common Use Case | Example Action |
|---|---|---|
| Shop Now | E-commerce Stores | Redirects users to your website's store page. |
| Call Now | Service Businesses | Allows users to call your business with one tap. |
| Send Message | Customer Service/Inquiries | Opens a chat window in Facebook Messenger. |
| Learn More | Information or Content Sharing | Directs users to a specific page on your website. |
| Book Now | Appointment-Based Businesses | Integrates with booking systems. |
After selecting your desired button type in step 6, the subsequent instructions (step 7) will guide you through linking it to the appropriate destination, whether it's a URL, phone number, or a specific Facebook feature.
