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What is Face Checking?

Published in Facial Recognition 2 mins read

Face checking, often called Face Check, is a privacy-respecting facial matching technology used by organizations for secure and high-assurance verifications. It ensures that a user is who they claim to be by comparing a live selfie with a previously captured photo, adding a critical layer of trust. The matching process is powered by advanced AI.

How Face Check Works

  • Selfie Capture: A user takes a real-time selfie using their device's camera.
  • Photo Comparison: The selfie is then compared to a reference photo. This could be an identity document photo or another previously captured image.
  • AI-Powered Matching: Azure AI services perform the facial matching to determine if the two images represent the same person.
  • Verification: If the match is successful, the user is verified. This process is completed simply and at scale.

Key Benefits of Face Check

Benefit Description
Privacy Respecting Ensures that the facial matching process is conducted securely and with user privacy in mind.
High-Assurance Verification Provides a high level of confidence in user identity verification.
Scalability Easily implemented and scaled to handle large user bases.
Simplicity Offers a straightforward user experience.
Trust Building Enhances trust by ensuring the user matches their provided identification.

Practical Applications

Face check is useful across different scenarios:

  • Identity Verification: Verifying an individual’s identity during account creation or sensitive transactions.
  • Access Control: Securely granting access to physical locations or digital resources.
  • Fraud Prevention: Reducing instances of identity theft and fraud.
  • Remote Onboarding: Enables remote user onboarding processes with confidence.

By leveraging advanced AI capabilities, face checking streamlines identity verification while prioritizing user privacy and security.

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