Resort runway showcases the cruise or resort collections, which are inter-season lines of ready-to-wear clothing produced by fashion houses, presented typically between the main Autumn/Winter and Spring/Summer collections.
Understanding Resort Collections
Resort collections, also known as cruise collections, serve a specific purpose within the fashion industry. They cater to clients who travel during the winter months to warmer climates, or those who simply want lighter, more transitional pieces. These collections provide a bridge between the main seasonal lines, offering fresh designs and trends ahead of the upcoming season.
Key Characteristics of Resort Runway:
- Timing: Resort runway shows typically take place in May or June, well in advance of the traditional Fall/Winter presentations.
- Location: Often, these shows are held in exotic or luxurious locations that reflect the travel theme.
- Style: Garments tend to be lighter, brighter, and more versatile than typical Fall/Winter attire, featuring swimwear, lightweight dresses, separates, and accessories suitable for vacationing or warmer climates.
- Practicality: These collections emphasize practicality and wearability, focusing on comfortable fabrics and relaxed silhouettes.
- Exclusivity: Resort collections are often seen as more exclusive than the main seasonal collections.
Importance of Resort Runway:
- Extending the Sales Season: Resort collections allow brands to keep their product offerings fresh throughout the year, avoiding lulls in sales between the main seasons.
- Engaging with Key Clients: These collections provide an opportunity for brands to connect with their most valuable customers and generate excitement for upcoming trends.
- Showcasing Creative Vision: Resort runway allows designers to experiment with new ideas and themes outside the constraints of the traditional fashion calendar.
- Global Reach: By catering to a global audience traveling to diverse climates, resort collections increase brand visibility and appeal.
Examples of Resort Wear:
- Lightweight cotton dresses
- Swimsuits and cover-ups
- Wide-leg linen pants
- Silk scarves
- Espadrilles and sandals
- Oversized sunglasses
In conclusion, resort runway provides a platform for designers to showcase inter-seasonal collections geared towards travel and warmer climates, extending the sales season and captivating a global audience.
