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Why Do Models Not Smile?

Published in Fashion Dynamics 2 mins read

Models often don't smile because the fashion industry values an image of power and control, and smiling can be perceived as submissive. When a smile is forced, it often appears unnatural and strained, a "frozen rictus that doesn't reach the eyes," as described in the reference.

The Power Dynamic in Fashion

  • Suppressing Submissiveness: Fashion aims to project confidence and authority. A genuine smile can be misconstrued as a sign of vulnerability or even a plea for approval.
  • Projecting Strength: A neutral expression, or even a slight scowl, is often preferred as it conveys a sense of being in charge and self-assured. This aligns with the idea that fashion should empower the wearer.

The Problem with Forced Smiles

When a smile is required in modeling, it often comes across as unnatural and contrived.

Characteristics of Forced Smiles:

  • Lack of Authenticity: The forced smile often doesn't involve the eyes, creating a disconcerting look. The muscles around the eyes, known as crow's feet, don't engage, thus making the smile seem inauthentic.
  • Disturbing Appearance: This “facial disjunction,” as the reference puts it, can be off-putting to viewers, as the smile appears strained and unnatural.

Summary:

Aspect Reason
Power Projection Fashion seeks to project strength, not submissiveness.
Authenticity Forced smiles appear unnatural, creating a "frozen rictus".
Facial Disjunction A smile not involving the eyes is often unsettling.

In essence, the lack of smiles in modeling is often a conscious choice to convey a specific image of power and control and to avoid the unnatural look of a forced smile.

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