Scrunchies are back in style, making them currently considered cool!
Here's a deeper look at the cyclical nature of scrunchie trends:
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The Rise, Fall, and Rise Again: As evidenced by articles referencing the item's rollercoaster ride in popularity, scrunchies have gone from fashionable to profoundly unfashionable, and back again. A Sex and the City episode in 2003 even ridiculed the scrunchie.
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Why the Comeback? It's hard to pinpoint one single reason, but nostalgia, a resurgence of 90s trends, and the scrunchie's gentler hold on hair compared to traditional elastic bands have all likely contributed.
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Scrunchies Today: You can find scrunchies in a wide array of materials, colors, and patterns, solidifying their current status as a fashionable hair accessory. They are embraced by a wide variety of age groups and are readily available in many retail stores.
In conclusion, whether or not scrunchies are "cool" is subjective and subject to change with fashion trends, but based on current trends, they are definitely enjoying a moment in the spotlight.