According to the 2023 Kantar BrandZ report, McDonald's is the most valuable fast-food company.
Kantar BrandZ Top 4 Most Valuable Global Fast Food Brands 2023
The Kantar BrandZ report provides a ranking of the most valuable global fast food brands. The top 4 are:
| Rank 2023 | Brand | Brand Value 2023 ($ Mil.) |
|---|---|---|
| 1 | McDonald's | 191,109 |
| 2 | Starbucks | 61,534 |
| 3 | KFC | 22,056 |
| 4 | Chipotle | 13,318 |
As the table shows, McDonald's has a brand value of $191,109 million, making it significantly more valuable than other fast-food companies like Starbucks, KFC and Chipotle.
