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Why are pads colorful?

Published in Feminine Hygiene 2 mins read

Pads are often colorful to indicate the type and absorbency level of the pad.

While not a universal rule, the colors used on pad packaging frequently serve as a visual cue to help consumers quickly identify the appropriate pad for their needs. This is particularly helpful when faced with numerous options on store shelves.

Here's a breakdown of how colors are often used:

  • Indication of Absorbency: Lighter colors might represent lighter absorbency (like panty liners or light flow pads), while darker or more vibrant colors might indicate heavier absorbency (overnight or super absorbency pads).

  • Type of Pad: Some brands might use specific colors to denote certain types of pads, such as those with wings or those designed for specific activities.

However, it's important to note that color-coding is not standardized across all brands. Therefore, always check the product description and absorbency level clearly stated on the packaging rather than relying solely on the color. The color should primarily be viewed as an additional aid, not the sole indicator.

In conclusion, the colors on pad packaging are primarily a marketing and informational tool intended to help consumers quickly identify the type and absorbency of the pad, although it's always best to read the label.

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