The CEO of CFP Board is Kevin R. Keller, CAE.
Leadership at CFP Board
Kevin R. Keller, CAE serves as the Chief Executive Officer of CFP Board. This organization is recognized as the professional body responsible for personal financial planners in the United States.
Under his leadership, CFP Board is focused on achieving key objectives to uphold the integrity and trust associated with the CFP® certification.
Key Responsibilities and Goals
The reference highlights that under Kevin R. Keller's guidance, CFP Board is actively pursuing ambitious goals, including:
- Setting
- Administering
- Enforcing
... certification standards designed to warrant public trust in the Certified Financial Planner™ mark and its professionals.
Understanding CFP Board and the CFP® Mark
It's important to distinguish between the CFP® certification mark itself and the organization that oversees it.
- CFP® (Certified Financial Planner™): This is a professional certification mark granted to individuals who meet specific requirements in areas such as education, examination, experience, and ethics.
- CFP Board (Certified Financial Planner Board of Standards, Inc.): This non-profit organization establishes and enforces the standards for the CFP® certification in the U.S. It is the body where Kevin R. Keller serves as CEO.
Structure Overview
| Role | Name | Organization | Focus |
|---|---|---|---|
| CEO | Kevin R. Keller, CAE | CFP Board | Leading the organization, setting and enforcing certification standards |
| Certification | CFP® Mark | (Administered by) CFP Board | Professional standard for financial planners |
Kevin R. Keller's role is crucial in leading the organization that maintains the high standards expected of CFP® professionals, ultimately benefiting the public seeking competent and ethical financial planning advice.
