Pure Leaf products don't technically "expire" in the same way perishable foods like dairy or meat do. Instead, they have a "Best Taste Date."
This "Best Taste Date" is a self-imposed indicator by Pure Leaf to ensure the optimal flavor experience for the consumer. It signifies the period during which the tea will maintain its peak taste and quality. While the tea may still be safe to consume after this date, the flavor might not be as vibrant or fresh as intended.
Think of it like this:
- Expiration Date: Indicates the product is no longer safe to consume after this date (typically for perishable items).
- Best Taste Date: Indicates the product may not taste its best after this date, but is still generally safe (assuming proper storage).
You can usually find the "Best Taste Date" printed on the shoulders of Pure Leaf bottles or on the sides of the paperboard wraps.
In summary, while Pure Leaf doesn't have a strict expiration date related to safety, it does have a "Best Taste Date" indicating when the flavor and quality are at their peak.
