The primary advantage of synthetic food coloring is that it enhances the visual appeal of food, making it look more appetizing.
While the disadvantages often outweigh the advantages, synthetic food colorings are still widely used. Here's a breakdown of the key benefit:
- Enhanced Visual Appeal: Synthetic food colorings improve the appearance of food products. This can make them more attractive to consumers, potentially increasing sales. The only cited advantage is based on how the consumer perceives the food.
