Gen Z, as of 2024, ranges in age from 12 to 27 years old.
Understanding Gen Z's Age Range
Based on the information from Beresford Research, Gen Z includes individuals born between 1997 and 2012. This means that in 2024, their ages span from 12-year-olds just entering their teenage years to 27-year-olds well into their adult lives.
Generations by Age in 2024
Here's a breakdown of the different generations and their corresponding ages in 2024:
| Generations | Born | Current Ages |
|---|---|---|
| Gen Z | 1997 – 2012 | 12 – 27 |
| Millennials | 1981 – 1996 | 28 – 43 |
| Gen X | 1965 – 1980 | 44 – 59 |
| Boomers II (a/k/a Generation Jones)* | 1955 – 1964 | 60 – 69 |
Key Characteristics of Gen Z
- Digital Natives: Having grown up with the internet and social media, Gen Z is highly proficient in technology.
- Diverse and Inclusive: This generation is known for its focus on social issues and inclusivity.
- Practical and Resourceful: Gen Z individuals tend to be practical and resourceful, often seeking solutions that are efficient and effective.
- Entrepreneurial Mindset: They are often innovative and have an entrepreneurial spirit.
Practical Insights on Gen Z
- Communication: They prefer short, engaging content like videos and infographics.
- Values: They highly value authenticity, transparency, and social responsibility.
- Learning: They prefer learning opportunities that are flexible, personalized, and interactive.
In summary, understanding the age range of Gen Z is essential for businesses, marketers, and educators who wish to effectively engage with this important demographic. The information from Beresford Research clarifies that as of 2024, Gen Z members are between 12 and 27 years old.
