Yes, Gen Z drinks milk, but their consumption habits differ from previous generations.
While Gen Z is consuming less meat and dairy overall, milk remains a product they consume. The dairy industry is watching Gen Z's milk preferences closely. A key trend is the shift toward plant-based alternatives. Older generations still primarily purchase conventional cow's milk. Younger consumers are increasingly opting for plant-based milks like oat milk, pea milk, and soy milk. This change in preference signifies a diversification in the types of milk Gen Z consumes, although they are not giving up milk altogether.
| Generation | Primary Milk Choice (Example) | Trend |
|---|---|---|
| Older | Conventional Cow's Milk | Sticking with traditional choices |
| Gen Z | Plant-Based Alternatives (Oat, Soy, Pea) | Experimentation with alternatives |
Therefore, it is accurate to say that Gen Z does drink milk, but their preferences lean towards a broader range of options, including plant-based alternatives, compared to older generations.
