It is believed that the yellow "G" in the Google logo is yellow as a deliberate choice, combining elements of color theory related to both paint and light.
The Theory Behind the Colors
The Google logo's use of primary colors (blue, red, and yellow) interspersed with a secondary color (green) is not random. The predominant theory suggests that this selection balances the primary colors of pigment (used in painting) and the primary colors of light (used in digital displays).
- Primary Colors of Pigment (Painting): Red, Yellow, Blue
- Primary Colors of Light: Red, Green, Blue
The Deliberate Break
The placement of green alongside primary colors is thought to be a purposeful decision to break the pattern and add a touch of individuality or playfulness to the logo. This deviation from solely primary colors could symbolize Google's innovative and unconventional approach. While the "G" starts with a traditional primary color (blue), the deliberate use of yellow provides a contrast and helps the logo stand out.
In essence, the yellow "G," combined with the other colors, is a harmonious blend of color theory principles intended to create a visually appealing and memorable brand identity.
