To view your data and Google tag IDs in Google Tag Manager, you need to manage a Google Ads, Analytics, or Google tag within a container. Here's how:
Accessing Google Tag Data
- Open Google Tag Manager: Navigate to your Google Tag Manager account.
- Select the Google Tags Tab: Once in your container, click on the "Google tags" tab. This tab displays all Google tags that you have previously set up.
- View and Edit Tag Settings: Click on the specific tag name to view its settings. Here, you can edit and manage how the Google tag operates.
Essentially, Google Tag Manager itself doesn't display data in the sense of website traffic or conversion metrics. Instead, it allows you to manage the tags that collect and send this data to other platforms like Google Analytics or Google Ads. To see the results of your tags (e.g., website traffic, conversions), you need to look at those connected platforms (Google Analytics, Google Ads, etc.).
What you're actually seeing in Google Tag Manager:
The "data" you see within Google Tag Manager primarily consists of the tag configurations and settings you've implemented, such as:
- Tag Names: Identifiers for each tag.
- Tag Types: The platform or type of tag (e.g., Google Analytics, Google Ads Conversion Tracking).
- Triggers: The conditions under which a tag fires (e.g., page view, button click).
- Variables: Dynamic values used within the tags (e.g., page URL, event category).
- Settings: Specific parameters and configurations for each tag, such as tracking IDs, conversion values, and custom dimensions.
Think of Google Tag Manager as the control panel for your website tracking, not the dashboard that shows you the results of that tracking. The results are in Google Analytics, Google Ads etc.
