Yes, people still chew gum, but sales have significantly declined.
While chewing gum is still a common practice, its popularity has decreased in recent years. Data indicates a substantial drop in gum sales. Specifically, there has been a notable decrease in gum consumption in North America, with sales dropping around 4.7% annually from 2009 to 2015. This downward trend accelerated during the pandemic.
Gum Sales Decline
According to the consumer-research firm Circana, overall gum sales are down about 32% from 2018 as of July 1, 2023.
| Trend | Details |
|---|---|
| Pre-Pandemic Decline | Sales dropped 4.7% annually (2009-2015) |
| Pandemic Impact | Trend intensified |
| Overall Sales Reduction | 32% down from 2018 (as of July 1, 2023) |
Although people still chew gum, this data points to a considerable reduction in its consumption compared to previous years.
