Colorful hair dye started gaining popularity in the 1970s, marking a shift towards openness and individual expression in beauty standards.
While hair dye existed before, its use was often tied to concealing gray hair or subtly enhancing natural tones. The 1970s witnessed a significant change in societal attitudes towards beauty and self-expression, leading to the acceptance and embracement of bolder and more vibrant hair colors. This shift paved the way for even more adventurous hair coloring trends in the 1980s and 1990s, including highlights and other creative styles. The move away from discretion in hair coloring, which was prominent in the 1950s, allowed individuals to take ownership of their hair color and use it as a form of personal statement.
